The advertiser pays a publisher whenever a visitor clicks on Ads it is also known as PPC(Pay Per Click).
The best example of CPC is Google Search ads. In simple words, CPC is used for getting paid traffic(visitors) on your website.
It is a way to buy visitors to your site rather than attract them organically.
For example, if we look at the typical search engine page of Google, Bing, and Yahoo, the paid ads are always top and usually level the search. The organic result is under in it.
The CPC ads are always shown on the top, and it totally depends upon the keyword that you target for showing your Ads.
There are three major platforms for PPC advertisements Google, Yahoo, and Bing. Each of these search engines has its own platform to run PPC Campaigns from.
The average cost of a CPC is $1 and $2. Some as cheap as $0.03 and other than the price at $50 per click.
You can place ads everywhere in the world with the help of social marketing and search engines. This the world of CPC.
Do you know: If you are a blogger then the meaning of CPC for you is how much you earn from one click?
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1. What is Google Adsense?
2. What is Google Analytics?
3. How to start a blog?
4. How to create display Ads in Google Ads?
5. 9 hidden features of Google.