SEO plays a leading role in ranking 1 on Google. Every blogger dream of ranking at the top of SERP. When you rank organically, you get organic traffic, which boosts your website ranking, and search engine optimization(SEO) play the leading role in it. Without SEO, your blog is like a body without a brain. If you don't do SEO of your website, then only a few or rare traffic comes on your website.

What is SEO?

SEO stands for search engine optimization.SEO helps the website ranking top on SERP(search engine result page). SEO is the art of ranking, and the blogger who knows the art of SEO gets tons of traffic. More traffic means more money. A company like Amazon spends millions of dollars on its SEO. 

Google spends millions of dollars to improve its AI(Artificial Intelligence), and in the recent Google core update, BERT(2019) impact on Search rankings featured snippets. Due to this update, many people lost their blog traffic. Now, what is the solution to that problem? The answer is simple proper SEO.

Read also: How to rank number 1 on Google within a week?

Proper SEO can work like magic that boosts your ranking organically. If that sounds good, it’s dam good. According to a leader in SEO Manchester, whenever you search a keyword on Google, it shows you hundreds of results. However, most users don’t venture past the first page and on top of that the same users are likely to visit the websites that are ranking in positions 1 to 6, the rest miss out.

That means the only thing that matters is ranking in the top 6 on SERP for getting traffic on your website. If you are organizing on the 2nd page of Google, that means you get no traffic, and from an SEO point of view, your site is not ranking on Google. Now, what should you do?

On-Page SEO

From the ranking point of view on-page, SEO is most important. Google gives more preference to on-page SEO from a ranking point of view.

What is on-page SEO?

On-page SEO techniques include internal links,  header tags (h1,h2,h3,h4,h5,h6), meta tags, image, alt text, title text, meta description, meta keywords, permalink and most important content. On-page SEO, also known as on-site SEO.

Read Also: Best SEO Tool

On-page SEO checklist

Content is the king. The most important thing for on-page SEO is content. When you write the content, try to write user-friendly content. During writing, the content adds keywords in the range. For finding the keywords use tools like ahref and semrush. They are also known as on-page SEO checkers.

Start your content with a H₁ tag and finish your content with a H₆ title. A picture describes a thousand words. In every image, add Alt text, which is most important because google knows your image with alt text. Now, start internal linking keywords with your old articles. Internal linking boosts your ranking.

Always remember to update your content after every 3 months because google continuously improves new content ranking.  The freshness of content is most important, and adding new content to an old post is the key to success. In the meta description, try to edit more keywords.

The permalink of your blog post is one of the most searched keywords on google with low competition. Don't forget to set the location of your keyword where you want to rank. Speed optimization is essential for ranking. Use mobile-friendly and fully schema valid themes.

Off-Page SEO

The second most important factor for ranking on top is off-page SEO.

What is Off-Page SEO?

Off-page SEO techniques include backlinks, social media marketing, guest posting, comments backlinks, and local SEO.

Building high-quality backlinks improve your domain authority(DA) and page authority(PA). Backlinks are the soul of off-page SEO.

Read Also: How to increase the domain authority of any website?

Build backlinks from higher DA sites. Always check the spam score of the website before getting the backlinks for checking the spam score of any website go-to Moz.

Types of backlinks

1. Do-follow backlinks
2. No, follow backlinks

Many bloggers think do-follow backlinks are important but that is not right. If you only create do-follow backlinks, Google will blacklist your website because you're doing black hat SEO. If you make both do follow and no follow backlinks, then it boosts your ranking. Create 70% do-follow backlinks and 30% no-follow backlinks. These types of backlinks are part of white hat SEO.

White hat vs. black hat

White hat

1. Useful, well-written content.
2. Natural links.
3. Content strategy.
4. On-page optimization.
5. Keyword research.
6. Focus on Quality.

Black hat

1. Cloaking and sneaky redirects.
2. Hidden text
3. keyword stuffing.
4. Link manipulation.
5. Irrelevant backlinks.
6. Comment spam.