More than half of global searches came from a mobile device in the first quarter of 2021, according to Statista. It also looks like that trend will keep increasing as our mobiles become ever more sophisticated.
Having said that, we can’t forget the convenience of desktops and that it’s easier to view certain things on a large screen. The trick for marketers though is to leverage that difference and to make any online video or other content available to both. Visit promo.com if you want to see how an online video editor can help you do that.
Optimizing Social Media Content with an Online Video Editor
When you make a video for Facebook or any other channel, you’ll first have to decide who you’re making videos for. For instance, what age group are you targeting and what are their buying habits? From there, you’ll be able to be more focused when using your video editor such that you get the right format for either mobile or desktop. Having said that, there are some things to consider, as listed below, to maximize your videos for both devices:
- Load speed
- Visuals
- Powerful taglines
- Links
- Size and format
- Add a call-to-action
- Load Speed
It’s critical to check that any free video download is both fast and efficient. In fact, Google’s algorithm also includes load speed so make sure you use your traffic analytics to check your numbers. Semrush talks about a 5-second load speed being faster than 25% of the web although, they seem to encourage Google’s e-commerce recommendation of 2 seconds.
Improving load speed relies on your website settings and host capabilities. Nevertheless, you should also ensure quality videos and images that are cropped to size and in a jpeg format. Most online video editor software will have the optimum size for your social media platform though.
Visuals
Video creation is all about images. It’s a great way to make an impact quickly and effectively and they work well on mobile devices. You simply have to think about the orientation of your video online because most people view their mobile screens in a vertical position. Although you can easily adjust this with your online video editor. It’s therefore worth making sure your online video works in portrait view and then adjusting your website settings to adapt the image for desktop when you create videos.
Furthermore, whilst features are fun, it’s worth not adding too many into your video clips when editing because everything will look too busy on a mobile screen. The key point when working with an online video editor is to keep things simple and clear.
Powerful Taglines
You can easily add text with a video editor but bear in mind that it might look too small on a mobile screen. Nevertheless, you can create short and powerful taglines that are only a few words long. Then, it’s easy to edit your videos for free and add some fun and unique fonts. Music can also be a great way to boost your overall message and most video editors have a large library of audio files for you to choose from.
Links
A good way to keep people engaged is to edit links into your video clips with your video editor. Although, these can sometimes be too long for mobile devices. You can therefore use URL shorteners in your video maker. The added advantage is that they’re catchier and therefore easier to remember for your viewers.
Size and Format
An important technical aspect of working with an online video editor is to get the right size and format for your video clips. Each social media platform recommends slightly different specifications. On top of that, different sizes and formats work for mobiles versus desktops.
Of course, you can check all those specifications on the various social media information pages although any video editor will also help you get the right format. Then again, don’t forget that you can also adjust your website settings to help you optimize for both mobile and desktop devices.
Add a Call-To-Action
Whatever content you create with your online video editor, make sure that your call-to-action is both visible and memorable. People should know what next step to follow when they watch your video clips.
That’s why it can be useful to customize templates from your video maker because they give you a structure and format that works. You can still download your own images, add features, and include your own tagline. Nevertheless, make sure you test it out and check your final content on both your own devices.
Key Takeaways on Optimizing for Mobile and Desktop with your Online Video Editor
When you make a video, it’s important to bear in mind both mobile and desktop users. Before you get started with your online video editor, verify your website settings and optimize those. Then, leverage the fact that your video maker has pre-designed templates with formats that work.
Moreover, many video editor tools download directly into social media platforms. Either way, keep in mind the size of mobile screens and make sure your visuals are clear, without too much text. Finally, have a memorable and easy-to-follow call-to-action with some links at the end. People will be hooked with your awesome free video and will happily follow through on your call-to-action.
