Data and analytics are widely used by businesses to promote growth, innovation and to ultimately drive revenue. Data Science has long been regarded as an important strategy in business that develops marketing and drives greater efficiencies. However, data analytics are not only limited to businesses today.
They’re used for almost all aspects of the world and are bringing about technological innovation and more developed research. Data Science looks for patterns within data to collect valuable information. This is then used to drive strategies and developments for public benefit.
Data scientists predict patterns and behaviors from the data they analyze. In 2021, in the age of AI and Big Data, Data Science is being used to combat the challenges the world faces today and to make life simpler. Here are 6 ways in which Data Science is changing the world.
Enabling Same-Day Delivery
This might not seem like the greatest innovation, but if you look closely at the mechanics behind it, you’ll realize that it’s a technological breakthrough. Same-day delivery would be impossible without the technology that predicts the products you want to order and the location you want them delivered.
World-renowned companies like Amazon and Alibaba make use of data analytics to predict what products different countries want even before they decide to buy them. Therefore, with the help of data scientists, these e-commerce companies keep the right products stocked so they can be shipped and delivered immediately.
Here are some companies that offer same-day delivery:
- Amazon
- Walmart
- Postmates
- USPS
- FedEx
Introducing Voice Recognition
Today, voice recognition is used for several devices. Mobile phones, Siri and Alexa, all include voice-enabled search. The fact that technology can recognize speech is also because of data science. Data scientists discovered machine learning because of which devices today have evolved to figure out users’ voices. Moreover, they can even distinguish between different voices. The following are prominent devices that use voice recognition.
- Amazon’s Alexa
- Apple’s Siri
- Microsoft’s Cortana
- Android’s Google Now
- iRobot Roomba
- LG Vacuum Cleaner
- Dragon Professional
Transforming the Political Process
Data and analytics are increasing their presence in the poetical sphere, especially in the electoral process. Today presidential campaigns or even small-scale political campaigns use the data collected and analyzed to formulate electoral campaigns. Then they decide how they can best use the data to make their campaigns successful. A study found out that the voter-information data gathered by the Obama campaign was one of the most important tools in influencing the electorate. FiveThirtyEight is an example of a website that uses data science and analytics to predict outcomes, patterns, and behaviors. It is an American website that studies opinion polls, political and economic analyses, and sports blogging to generate probable election forecasts.
Advancing Marketing Strategies
An increasing number of companies are prioritizing data analytics over other features. Through easy access to data, businesses can check consumer choices and preferences. As a result, marketing is personalized and customized. Just like Cox cable knows what its users want, your company can use this data to drive effective marketing campaigns that ensure higher consumer traffic. But you should ensure the data you extract from customers is meaningful. If not, data collection becomes unnecessary.
Furthermore, consensual, and ethical data extraction is expected from companies today. Transparency and accountability are important in an age where consumer rights are important. Online and offline media patterns, demographics, and purchase behaviors drive digital marketing strategies that target specific groups and individuals and are customizable.
Fighting Global Warming
Global warming is one of the most dominant problems of this age. You can’t browse the news without coming across articles about temperatures rising or lowering unnaturally. However, the World Economic Forum has revealed that data can play a vital role in reducing the threat of global warming. With various different overlapping data programs, a clearer picture of the current state of the planet can be revealed.
This includes dual satellite launches to study climate change from space. The data that these satellites will generate will be merged with studies produced by bodies collecting data from deforestation and other similar phenomena. This will help to bring clarity to the global environmental crises.
