Influencer marketing continues to grow through all social media platforms. More business is now trying to find the best Instagram influencers who are ideal for their brand. From searching for influencers who already love your brand to monitoring hashtags that work for you. Finding the right influencers will help build brand awareness, and Instagram views, level up a campaign and reach new engaged audiences. If you think your brand is ready to find the right influencers. Below are tips to get Instagram influencers for your next campaign.
Use influencers talking about your brand
Finding an Instagram influencer interested in your brand is the best way to collaborate with one. Such an influencer is best for they are already engaging with your brand. Thus, they are an ideal match. Begin with the influential customers already tagging and talking about your products, and it is best to invest in them.
To find them, search your comments, DMs, and tagged posts. In this way, you know they are not only tagging your posts and stories, but they are sharing your products and business with their followers.
Follow industry events, podcasts, newsletters, and blogs
To ensure the partnership you make is successful, find influencers who have authority in your industry, and this does not mean having many followers. Rather influencers with an engaged following and prove they are experts in your niche.
Check podcasts, events, blogs, and newsletters to find them. Also, keep an eye on influencers doing interviews, bring value to the table, and have an engaged audience. The idea is to look for opportunities to spread your influencer network.
Keep your budget in mind
Ensure you have a clear idea of your budget before finding Instagram influencers. Partnerships with influencers can cost up to thousands of dollars. Therefore, ensure you are on the right page with the influencers. Since you cannot tell how much an influencer can charge through checking their Instagram, it is wise to have calculations in your head to have a range in mind.
Most digital marketers follow the one percent per follower rule, but as a starting point for the calculations. From here, consider other factors. Such as the engagement rate, the time to create content, and campaign length, among other specifics. For a lower budget range. Choose to work with micro-influencers as you build your way up.
Take inspiration from your competitors
Always keep an eye on your competition. You can borrow an idea or two from their marketing strategy without copying it. Also, you get a good sense of what is resonating and what is not. To begin with, check influencers engaging in your comments section. Influencers give likes, comment on the page, and engage with your competitors' posts.
It is a good chance they may love your products too. Also, following and checking your competition gives you a heads-up on influencers that may have a conflict of interest.
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Check who your target audience engages with
A vital step in your influencer search process is finding an influencer that resonates with your target audience. Do this by looking at your existing community. Choose at least twenty followers that represent your ideal audience, and check who they follow and the content they engage with. In this way, you get an idea of the influencers to partner with and the content that might work best. Once you are already working with them, credit their work and ensure you get approval from them.
Ask your community for recommendations
Your Instagram community is the best people to give ideas to collaborate with your brand. The best thing about followers is they are your eyes and ears on the ground. Remember, they follow other influencers, and they can share the best for a partnership with your brand. It is simple to do this by using a question sticker on your Instagram stories.
In this way, you yield suggestions, even those you did not know or consider. Also, you strengthen a sense of community on your account. And, you can sample the common ones from the suggestions and start researching their work and whether they are fit to work with you.
