If you are trying to put everything together in your first startup and the stumbling block to success is UX design, here are some tips which will help you to understand it better.
Have you ever had such cases when you could not find the right button on the site? If your answer is yes, then most likely it was an unpleasant experience. So how the user will perceive the site directly depends on the UX design and it stands for user experience.
This type of design includes the structure of the interface, the logic of user interaction, and the functionality of the site. That's why you have to take a very responsible attitude when designing a beautiful picture in your project.
UX and UI Design: What Is The Difference?
If you want to become a true professional in the IT-sphere, then you need to understand the difference between UX and UI design. In fact, these two areas of design are closely related. But there are some obvious differences.
- First of all UI or User interface stands for the visual component, while UX focuses on the functionality of the site.
- UX designers are more involved in research which is needed for creating a comfortable interface. They offer ideas that are most suitable for creating a website design. After that, the UI designer comes and combines all the necessary components.
- UX and UI designers use different color palettes in their work. The first ones during their working process use only three colors: black, grey, and white. The user interface designer used to create with a huge variety of colors, because of his work the final product will look like.
Steps In Creating A UX Design For Startups
To create a good UX design for your startup you need to do it right. Here are some tips which will help you to have a successful start.
- Research your customers’ needs. Before entering the active development phase you must thoroughly study the wishes of future users. You should build your hypotheses solely on the wishes of clients. Study all the wishes of the client together with the team and only then proceed to first drafts.
- Create and analyze the first draft. After you understand your customers’ needs, you can create the first layout of the future product. At this stage, it is very important to pay attention to the user journey map. This is necessary to prevent possible problems when using the product for the first time.
- Structure your product. You need to organize your content in the proper way to help your user navigate easily. Special wireframe tools will help to create a proper vision of the site. During this stage, the design will look really simple, but it will help to imagine the future structure.
- Test your drafts. After creating the first layouts, you can proceed directly to testing. Testing is quite important because at this stage most of all problems are found. And you should find out about them during testing, but not when the product is released.
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How To Stand Out In The Field Of Design?
Let's say that you have already coped with the task and your product has almost entered the market. There is one more thing that you must remember day and night. You must remember that your product is not the only one on the market. Here are some tips to help you be better than your competition.
Estimate Your Product And Its Goals
When creating your product, you must see a clear goal. You should know why your team creates this product and what benefits it can bring to its users. And first of all, you have to think about what the user wants and then, based on this information, create a solution.
Look At Good Examples
All startups once started somewhere. And during this beginning period, their developers were inspired by more successful projects. Therefore, your startup team should not be excluded. Watch well-known companies, follow their success and learn not from yours but others' mistakes, and remember to succeed you have to do more than everyone else.
Watch Educational Resources On How To Make A UX Design
A good developer never stops learning new things. Spend all your free time studying materials on this topic. Increase your specialization level all the time. Look for special training courses and programs that will help you better understand UX design. And most importantly, you are not even obliged to pay for materials, because on the Internet almost everything can be found for free.
Estimate Your Skills
Of course, you must believe in yourself and be full of enthusiasm during the development process. But if you feel that you are not coping with the load and you need help, or that perhaps you and your startup team lack knowledge and experience. In this case, it will be better to seek help from specialists, who will help you with the management and consultation of your work.
Why Hire A Team of Professionals to Help In UX Design?
Yes, sometimes the volume of work can not be performed solely on enthusiasm. This is quite a difficult direction and lack of experience in your team can play a cruel joke with your project. You must calculate all the risks in advance and if you are not completely confident in your abilities contact experts in the field. You can make your life easier and cooperate with experts that know everything about UX design for startups. They can offer you their services for different purposes and budgets.
Conclusion
Every startup owner will sooner or later face such areas as UX design. At first glance, the visual part of the startup seems not very complicated and responsible, for example, the backend side. Everyone always talks about the technical side of the project and does not devote enough time to working out the visual part.
But you would be grossly mistaken if you think in this direction. The fact is that it is the area of UX design that is the main link between your product and your user. And that is the reason why you need to devote enough time and effort to work out the visual component of your startup.
