Undoubtedly, today’s marketing industry is heavily dominated by different digital techniques and methods. Yet, there appears to be a new trend on the horizon – recently, several tools commonly regarded as the old school have made a powerful comeback to the top list of most used promotion tools. And stickers are definitely among the leaders.
If you look back to its glorious past, you will see that such giants as Reddit and Gillett run an extremely efficient and effective advertising campaign with the help of stickers. Being initially developed to become an instant eye-catcher, stickers are still able to cope perfectly well with this mission, even more so after they have gone digital. Now, let’s see how you can use their advantages to enhance your business or personal brand promotion strategy.
Cost Efficiency
Some marketing campaigns turn out to be very expensive, which is not something any brand can afford, especially for a small business or a beginner entrepreneur. From the budget perspective, stickers are one of the most cost-effective techniques. Firstly, they are more affordable if compared to the overwhelming majority of other strategies used in the industry. Secondly, even despite its relatively low cost, a sticker usually receives positive reactions from customers.
The overall personal perception is stickers are rather a nice-looking well-designed gift rather than an aggressive attempt to persuade you to buy some brand’s products or services. Even when the person who has received a sticker is not going to really use it, any way they will feel positive about this gesture and are more likely to remember your business in case they need it in the future.
Another important aspect here is that you can significantly save money on graphic design services and create stickers online with the help of a sticker maker. The benefits of this approach are obvious for everyone: VistaCreate offers a lot of different features so that you can develop truly unique designs customized to meet your needs. And no matter what design you will choose in the end, its professional quality will always be impeccable.
Various Sizes and Shapes
Undoubtedly, every advertising technique has its pros and cons. One of the most common drawbacks the majority of such tools have is that their size and shape are fixed and can’t be easily changed or adjusted. With stickers, the situation is totally different. There are so many different sizes and shapes of stickers, that one can for sure find the right variant for any business or individual purpose. Thus, its large variety of sizes and shapes is beneficial for a better selection of labels.
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Handing Out Your Customized Stickers as Gifts
It doesn't really matter what kind of business you own – whether you sell products online or in-store or run a service company – it’s always a good variant to provide your clients with your brand stickers as a loyalty present that goes together with purchase. First and foremost, we all love presents and exceptions are extremely rare. Secondly, when a customer receives from the company more than they actually expected to, this will stay in their memory for quite a while.
Thirdly, funny, colorful, and cheerful stickers in all likelihood will put a smile on the client’s face and cause them to immediately find a place where to stick it to. Customers often are positive about using brand stickers to get a feeling of belonging to a certain community of like-minded people. Think of Apple and its famous apple sticker. It goes without saying, to achieve diebestenvpn such an effect, the stickers must be really of top-quality and professionally designed.
Enhance Your Branding
Though giving out stickers to your customers is definitely the right strategy, you can go further than that by using your brand stickers as additional branding. For example, you can put stickers on your office doors and windows, tables, cash registers – anything. This means your customers or just passers-by will be able to see more of your brand. Stickers will do marketing for you without your involvement.
Again, you can go one step further by using your and your team’s logo stickers on your car, handbags, laptops, smartphones, water bottles, and coffee mugs. The key thing to keep in mind here is that the more people see your stickers, the more brand awareness you generate without actually having to do anything.
Incorporate Stickers into Packaging
If you use any kind of packaging in your business, you should consider using your brand’s customized stickers both inside and outside of boxes. This is another great opportunity to showcase your brand and your company’s message. Including a QR code on it will capture the customer’s attention for sure.
Final Thoughts
Sticker is a universal advertising tool, the efficiency of which exceeds its cost manyfold. Adding links to your social media pages also makes much sense and proves very handy. And remember that adding beautiful positive stickers with funny pictures or quotations is a sure way to win the client’s heart.
