Did you know that you can use domain authority (DA) to evaluate the success of your digital strategies?
Knowing how to check domain authority is important because this is a valuable metric you need to strive to improve. High domain authority will significantly help you rank higher on search engine platforms like Google.
Your domain authority will help know the status of your website about competitors. Here is all the information you need to know about the importance of domain authority and how to check it.
What Is Domain Authority?
Domain authority is a metric developed initially by Moz. It can predict how likely your domain will appear in the search engine results pages (SERPs) compared to your competitors.
Domain authority is an excellent indicator that will help you assess the performance of your website. The score ranks from 1 to 100. The higher number you have, the stronger your Domain Authority.
If you have a page with backlinks from other sites with high authority, like governmental pages, Wikipedia, or Google, you will have a higher probability of improving your score.
This is why it is always worth getting high-quality backlinks to boost SEO. For instance, a training center may use university links, academic articles, or newspapers.
Local business websites also prefer being linked to regional magazines and newspapers. Even if you do not have a high domain authority score, it is always best to use quality backlinks from other sites with higher scores.
How to Check Domain Authority?
There are numerous platforms where you can check your domain authority for free. Moz has a Link Explorer where you can enter your domain’s URL and receive a score.
You can also find other digital tools that provide numerous other features. Some of these will even tell you the number of unique external linking domains, the number of unique pages like inbound links, and the total number of keywords for which your website is ranking.
This involves an algorithm that uses data from all backlinks, search traffic, and referring domains. Then you receive an overall score that is a valuable metric to determine how healthy your business website is.
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How to Improve Domain Authority?
To improve domain authority, you should always focus on quality backlinks instead of quantity. Then you need to analyze backlinks to ensure they are all from interesting sites.
You must also create quality content that makes it easier to obtain natural backlinks. Always generate content focused on your target audience and update older material.
It also helps to study where your competitors get their backlinks from. Is there a way you can also get the same?
Finally, you need to spread your web content. Do so in a unique way through social
media or newsletters. Click here to learn more about domain authority and how to improve your score.
Importance of Domain Authority
Now that you know how to check domain authority, it is time to gather some valuable backlinks. Remember that building your domain authority is a long-term investment and strategy.
This will take time, so you must be in it for the long haul to increase your website’s visibility on SERPs. If you enjoyed reading this digital marketing guide, check out some of our other posts for more information.
